Environmental Graphics and Fitness Banners (Proposed)

These 24" x 48" banners were proposed for the buildout and as part of the rebranding of a fitness group that considered changing their name to Chattanooga Fitness. The two main concepts shown in these posters aimed at (mostly) men and (mostly) women, were part of the creative resulting from a branding exercise. They were intended to hang in the main workout areas as inspiration and environmental graphics. The fitness group had numerous struggles getting funding for their buildout, which delayed the use of any environmental graphics. They ended up keeping their old name, using some of my suggestions for color on the floor and walls, and that's about it.

Environmental Graphics - Banners for Chattanooga Fitness: This series of fitness banners or fitness posters focuses on the pride and confidence one feels when the fruit of your labor literally shows.
Environmental Graphics - Banners for Chattanooga Fitness: In this series of fitness banners or fitness posters we wanted to tap into the unique feelings of empowerment and achievement one feels when having reached a goal - especially a challenging goal.
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