School Catalog - SLTC 2013-2014

For the catalog update, we didn't reinvent the wheel. But by the time the catalog needed updating, we had already rebranded many other SLTC marketing elements, including the website. It was in planning for the navigation of the website that we noticed that all of the content could easily and nicely fit into three main categories which we've used ever since... The Program, The Career, and The School.

Education Catalog - Southeast Lineman Training Center.  Updates for the training facility catalog. By this time, we have trademarked the slogan and rebranded many other elements for SLTC, including the website, where I organized their materials and information into three main categories, which we used in this catalog update: The Career, The Program, and The School. 
Education Catalog - Southeast Lineman Training Center.  Besides organizing the information and using new textures and updated copy, SLTC also started using their corporate logo.
Education Catalog - Southeast Lineman Training Center.  Each spared of the catalog carried the moniker of the section it fell under, which is where the information was organized on their website.
Education Catalog - Southeast Lineman Training Center.  New inspirational quotes were also placed around the catalog.
Education Catalog - Southeast Lineman Training Center.  The textures behind the pictures, as well as the frames around the pictures (some new for this catalog edition) got a facelift.
Education Catalog - Southeast Lineman Training Center.  KMMGD and SLTC also created a special award for their graduation ceremony, intended to be like the Heisman Trophy for lineman; a source of pride and accomplishment, only obtained by the student who displayed the utmost in character, as well as performance.
Education Catalog - Southeast Lineman Training Center.  Only the slogan on the back of the catalog was changed to more of a challenge. It's the same challenge we placed on a billboard seen near the entrance to the campus.

Education Catalog - Southeast Lineman Training Center. As a freelancer, in competition with large ad agencies in our area, it was a thrill to get a silver ADDY award (like an Oscar for advertising) for this catalog.
(we didn't enter the previous catalog)
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