Ronnell Richards is a hard-working and influential businessman and entrepeneur in Atlanta GA. We had installed a mural for Ronnell in 2014 in a street art style at the entrance to one of his business locations. Having moved way beyond that in six years, he was ready for a logo revamp. He wanted to somehow "marry" a slogan he'd been using on t-shirts, "I'm a business, man" with a new version of his logo. He emphasized that he wanted his own style - kinda hip hop incorporated. Boom!
We created this brand architecture for Ronnell using a hand-painted looking font and his slogan. The architecture allows Ronnell to use whatever color suits the event, video or other application the best.
Of course, we also created horizontal versions of just his name as well, and versions "in reverse" (opposite colors)